One of the first steps to establishing a Web presence is choosing the right domain name. Although it may be best to say otherwise, there is a lot of value in choosing the right domain name. It follows that webmasters that want their sites to be successful should put thought into their site’s name and URL (universal resource locator). In this article, we will discuss the benefits of choosing the right domain name for your website. And How to choose a domain name for your blog for amazing growth.
Tips on How to choose a domain name for your blog (choosing the right domain name)
Domain Names Should Contain Keywords
When choosing the right domain name, it is important to make sure that it contains one or more of your keywords. This is vital for search engine optimization (SEO) purposes, and will help your site rank higher in searches for these keywords. Having a URL that contains your keyword also has a psychological effect on customers and visitors, causing them to associate your site with the particular keyword that they are searching for. Just be sure not to create an “alphabet soup” of keywords. If using keywords would cause a URL to be too long or a random assortment of words, then limit yourself to a single keyword that will allow your domain name to be concise.
Make Domain Names Simple and Easy to Remember
As mentioned above, domain names should be short, simple, and relevant to the service that your website offers. Domain names that are easy to type are more likely to attract the desired visitors. Those that are difficult to type may lead to customers making mistakes. These mistakes could be exploited by competitors should they register domains with common misspellings of your site and use them as redirects.
It is easy to think that SEO is everything, but this is not the case. Satisfying search engines is an important factor to attracting visitors, but the human psychological aspect cannot be forgotten. A domain name that catches attention will help you to attract customers as well.
Try to Use Letters Only
In the Western world, it is best to use letters only, spelling out numbers rather than using numerals in order to avoid confusion. The reversal to this is if you are primarily targeting Chinese audiences. Should you manage to register a domain using numbers that are lucky in Chinese culture, you may find yourself setting up a goldmine.
Since domain names cannot use spaces, hyphens are often used in lieu of them. While it is ideal to use one-word URLs, if one has to include spaces, it is best to use hyphens rather than underscores, since Google does not count underscores as spaces, which could effect SEO ratings.
Do Appropriate Research
When choosing a domain name, do not do so willy-nilly. Research your competition, your local and global markets, and proper keywords that you should use. You also want to make sure that you avoid any copyright strikes against your site name that could kill your company before it even gets off of the ground!
Top Level Domains are Important Too
When setting up a new domain, utilizing the right top level domain (such as .com, .net, or .info) is also important. Most users are used to typing “.com” at the end of a URL, so it is almost always best to choose it. In some cases, it may be better to select an entirely different domain name in order to establish a .com rather than settling for a .net.
To prevent competitors and malcontents from sabotaging your site, it may behoove you to invest in the full gamut of top level domains once your site is established. All that you would have to do is redirect visitors to your primary .com site from these satellites. Most domain names, if they are not already registered, that is, will not break your bank, so investing in the additional dozen or so URLs will pay off in the long run.
Choosing domain names is exciting, but one does not simply jump right in and expect success. Domain names must be relevant to the service that a site provides, but simple and catchy enough to appeal to the human factor. At the end of the day, we are using technology to provide services and information to human beings on the other end, so be sure that the organic and psychological elements are not omitted.
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