What is email marketing – Email marketing is a vibrant and powerful way to connect with people. You probably receive a number of emails every week. You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. Here you will find the importance of email marketing.
Importance of email marketing consists a personal way of reaching your target audience or customers. That’s why email marketing is important at it’s best when it is personalised. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, request feedback to your customer – the list is virtually endless. With 2.5 billion users, email can be reached anywhere.
Importance of Email marketing for blog and email campaigns
Simple and Quick
How many emails you write in a day? How easy is it to do!!! Think about it…Most of us can quickly write an email and send them. It doesn’t take much of your business resources or time to put together an email and send it off. You may already be doing some email marketing for your business or blog.
Economic and Cost Effective
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a very low cost. Importance of email marketing for small-business owners who are on a limited budget, email marketing is a better choice than traditional marketing like TV, radio, or direct mail.
Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.
Email marketing attracts higher response rates, you, therefore, get more positive responses, more quickly and at a lower unit cost!!
Importance of email marketing for action opportunities
When it is properly implemented, email marketing can provide your business various ways to target specific audience or customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to perform various actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined, you can follow up with them with targeted messaging to further drive them down to your business.
Here is why Email marketing is popular than Social Media
Some people think that with the growing popularity of social media platforms, email may be pushed to the side, but if you think that every social media account requires an email to be set-up. So if you are not using email as part of your internet marketing strategy, you are missing out on a channel that a majority of the world uses!
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