Working with search engine optimization (SEO) trends can be time consuming — but it doesn’t need to be wallet-draining. Fortunately, tons of free cloud-based free SEO tools and downloadable applications exist that can make your job easier and puts no burden on your wallet.
Some of the following free SEO tools are well-known, and you may not have heard of others, but all of free SEO tools are worth a try. All are free, at least to some extent — some give you limited tool access. However, even the free versions are useful enough to some extent of your need.
Free SEO tools for seo optimization of blog to improve search engine rankings
1. Google PageSpeed Tools
The speed of your site is a huge ranking factor. The faster your page loads the more likely your site going to rank highly, and also have a better customer experience.
Google PageSpeed Tools can help you track it. Google PageSpeed Tools lets you see the speed of your site on Desktop and Mobile platforms. And, it also suggests improvements based on the Google Webmaster Guidelines. So you can create a much faster and more streamlined site, without negatively changing your search results.
2. Google Search Console
This is one more free tool by Google, which will give you a clear idea of how your site is performing. The search traffic tab, for example, can give you to information regarding:
- Search Analytics
- Links to your Site
- Internal Links
- Mobile Usability
Search analytics helps you to analyse your performance on Google Search. Google Search Console gives you the most accurate ways of tracking links to your site. Make sure to track not only the number of links, but also how your data is linked and which pages have the most links. With Google Search Console, the more you dig, the more you’ll find.
3. SEO Powersuite
The Free Version of SEO powersuite is still one of the most effective free SEO tools you can get your hands on. With the free download, you’re able to access these great tools:
- Rank Tracker: Track how you are performing for different keyword searches. Then, find the data you need to improve your rankings.
- Website Auditor: Helps you perform audits in seconds, while showing you how to optimise at every step of the way.
- SEO SpyGlass: Explore over 100,000 competitor backlinks and use data to shape your link building campaigns.
- Link Assistant: Manage all of your links and build partnerships all under one roof.
4. Google Analytics
Google Analytics remains a popular, and constantly evolving tool, though there is increasing competition from alternatives such as Clicky, Open Web Analytics, WebTrends and more.
There’s still a huge advantage of having analytics data for your site in order to analyse content, user experience, the success of campaigns and more. In fact, if you’re not using analytics in your digital marketing, you’re behind the competition.
SimilarWeb is one of the easy to use free seo tools for knowing how your website is performing across a variety of metrics and also gives a deep closer view of your competitions. And, the data is presented in an easy-to-read format. Review each section in great detail, making note of any data that you can use to improve your SEO and marketing plan in the future.
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