An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks, inbound links rank higher in the search engine results pages.
Why are inbound links to your site important? As they can:
- Bring potential customers to your site when they click on the link
- Boost the number of visitors to your Web site
- Improve your search engine rankings
Even though there are software packages in the market that help automate the linking process, use them sparingly, if at all. The only way to succeed in linking strategies is (aside from creating useful content that will encourage inbound links) by manually creating the links.
Inbound links you must have to your site for increasing seo to rank higher in search engines
1. Directory Links
Directories are indexes of online sites, typically which are organized by category. Links back to your site from directories like Yahoo Directory and DMOZ.org are very valuable. DMOZ.org is edited by human editors, and while it’s free, it may take a while for your site to be added.
Advantages of Blogging and Benefits of Blogging
2. Press Releases
If you’re writing press releases, make sure they are completely optimized for keywords that someone would use to find a business like yours and include inbound links back to your site, as well.
3. Comment on Blog(s)
To find blog posts on which to comment, you can use blog-specific search engines like Google Blog Search. Make sure these are blogs read by your target market. Brand yourself by always using the same name and remember to link back to your site.
4. Blog/Podcast Syndication
Submitting the RSS feed of your blog and podcast to syndication services will give you a link back to your site. In some cases, each time you publish a new blog post, the post itself will also get a link.
5. Article Directories
Writing and distributing your articles through high traffic article directories, like EzineArticles.com, is a great way to get valuable inbound links from a high traffic site and can in turn drive traffic back to your site.
6. Social Bookmarking
Similar to web browser bookmarks, social bookmarking sites store individual pages (bookmarks) online and allows users to tag them with keywords, organize, search and manage bookmarks of Web resources as well as help to share them with others. You can bookmark your content on sites like Digg.com, Reddit.com, and you get a link from the service which will add value to your blog.
7. .EDU and .GOV Inbound Links
Search engines offers a great value of credibility in government and education web sites, and the links are considered so important but it isn’t easy to get inbound links from these sites.
8. Internal Links
If you have more than one website, or a web site and a blog, be sure and link one to the other. You can do this by linking one article to other related articles, or link to categories or archives of information. Further link your own previous articles as well to the related keywords where ever possible.
9. Write Guest Posts
Writing guest posts on highly ranked, high traffic websites can also generate powerful incoming links.
Writers will offer to write free posts in exchange for a link back to their own website. If the publisher will allow it, a link or two in the body of the post anchored to related keywords can be even more valuable than the link in an author bio.
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