Keyword research and analysis is the first step that come into the mind of every internet marketer while he is on the process of creating a website. Searching for proper and correct keywords for your website is very important because it’s the keywords which will bring traffic to your website.
I would recommend using google keyword tool for keyword research and analysis, searching valuable keywords. There are other tools in the market as Semrush but it too but google keyword tool is the best free tool among all these.
Keyword research and analysis, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them via your content.
Why is keyword research important?
Proper keyword research and analysis will make clear what search terms are used by your audience. And this is of great importance. Optimizing for words that people don’t use doesn’t make any sense. Doing good keyword research and analysis makes sure that you use the words your target audience uses and therefore makes the whole effort of optimizing your website worthwhile.
How to Research Keywords and keyword analysis for Your SEO Strategy(6 steps to master keyword research and analysis )
Make a list of important, relevant topics based on your business
Think about the topics you want to rank for in terms of generic buckets. You’ll come up with about 5-10 topic buckets you think which are important to your business, and then you’ll use those topic buckets to come up with some specific keywords later in the process to keyword research and analysis.
If you’re a regular blogger, these are probably the topics you blog about most frequently. Put yourself in the shoes of your buyer personas — what type of topics would your target your audience or what you want your business to be searched for?
Fill in those topic buckets with keywords
Now that you have a few topic buckets you want to focus on, it’s time to find some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target audience probably conducts searches for some specific terms.
The point of this step for keyword research and analysis isn’t to come up with your final list of keyword phrases — you just want to end up with a number of phrases you think potential customers might use to search for content related to that particular topic bucket.
Research related search terms
This is a creative step you may have already thought of when doing keyword research.
If you’re struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
Check for a mix of head terms and long-tail keywords in each bucket
If you don’t know the difference between head terms and long-tail keywords, then let me explain it first. Head terms are keywords phrases that are generally shorter and more generic — they’re typically just one to three words in length. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
It’s important to check that you have a mix of head terms and long-tail terms because it’ll give you a keyword research and analysis strategy that’s well balanced with long-term goals and short-term wins. That’s because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms.
So check your keyword lists to make sure you have a healthy mix of head terms and long-tail keywords.
See how competitors are ranking for these keywords and how to search for keywords on a web page
Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it’s important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.
If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. However, don’t ignore the ones your competitors don’t seem to care about. This could be a great opportunity for you to own market share on important terms, too.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows.
Use the Google AdWords Keyword Planner to cut down your keyword list
Now that you’ve got the right mix of keywords, it’s time to narrow down your lists with some more quantitative data.
In Google Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you’re considering.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don’t help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends.
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