What is google analytics (google web analytics for website)

Google Analytics is a freemium web analytics service offered by Google which helps to keep tracks and reports website traffic. What is google analytics will be clear with the description below. So here are the  elaborated facts and how does google analytics work for site.

Knowing about your audience and what they search for is an important success factor for any website. Its the best way to know your traffic stats and this is exactly what is Google Analytics provide for free. There are plenty of stats softwares and plugins, but we believe that Google Analytics is a must have for every blog.

what is google analytics

 

Those who have a website or blog, knows how difficult it is to run a website and make it rank higher. There are millions of websites present on the internet, and that is why there is huge competition. Site analytics tool helps in getting detail information about your visitors like traffic source, reader demographic, browser used, bounce rate and many more which is very important for every blog and websites and this is what Google Analytics do for you.

 

What is Google Analytics

If you are completely new to what is google analytics, how does this work , it is a service offered by Google to get detailed insight on your site traffic like how people found the website that you have, which pages they visited. This way, you can get an idea about how you can improve your website in order to get more traffic and make the visitor experience more better. Here are some of the terms associated with Google Analytics.

 

Dimensions— It is a descriptive attribute of an object that can be given different values. Browser, Exit Page, Screens and Session Duration are all examples of dimensions that appear by default in Google Analytics.

Metrics—Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Screenviews, Pages/Session and Average Session Duration are examples of metrics in Google Analytics.

Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date range.

Users—Users who have had at least one session within the selected date range. Includes both new and returning users.

Pageviews—Pageviews means the total number of pages viewed. Repeated views of a single page are counted.

Pages/Session—Pages per session is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Session Duration—The average length of a session.

Bounce Rate—Bounce rate is the percentage of single-page visits i.e., visits in which the person left your site from the entrance page without interacting with the page.

New Sessions—An estimate percentage of first-time visits.

Goals—Goals let you measure how often users take or complete specific actions on your website.

Conversions—Conversions are the number of times goals have been completed on your website.

Campaigns—Campaigns allow you to add parameters to any URL from your website to collect more information about your referral traffic.

Acquisition— It is how you acquire users.

Behaviour—This data helps you improve your content.

 

How Google Analytics Work

As discussed above, Google Analytics tracks how visitors interact with your website. Google Analytics  can tell you from where these visitors are coming, what they did when visiting the website, and whether  they completed the conversion goals present on the site. All this information is collected by Google Analytics through a first-party cookie and a JavaScript code. It also tracks e-commerce data and lets you know about the performance about your advertising campaigns if you have any.

 

Features of google web analytics

# Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions.

# Google Analytics approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position.

# A user can have 100 site profiles. Each profile corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month unless the site is linked to an AdWords campaign.

# Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments.

# Google Analytics Cohort analysis feature helps understand the behaviour of component groups of users apart from your user population. It is very much beneficial to marketers and analysts for successful implementation of Marketing Strategy.

 

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